ABOUT ME

I’m a strategic digital and brand leader who bridges creativity, analytics, and operational excellence. I’ve spent my career moving between big picture thinking and hands-on delivery, from leading global teams at some of the world’s most recognised brands to building entrepreneurial ventures from the ground up. My work blends audience insight, platform expertise, and scalable processes to create campaigns and systems that don’t just work, they deliver measurable and lasting impact.

I started in social media, crafting posts and managing communities, but quickly saw opportunities beyond content alone. Over time, I took on responsibility for global multi-channel campaigns, digital transformation projects, and brand evolution, always with the goal of connecting people, breaking silos, and making marketing work smarter. At ACCA, I progressed from leading the social team to heading the global Marketing Services function, driving initiatives that ranged from TikTok content strategy and audience engagement campaigns to an organisation-wide digital briefing and planning system used by over 200 stakeholders.

My experience is not confined to corporate settings. I have built my own businesses including a pest control brand launched from scratch and a niche t-shirt label, applying the same strategic rigour and creative thinking to everything from market positioning to operational processes. I also host a podcast, which allows me to explore ideas, tell stories, and connect with audiences in a different way.

Across every role and project, my focus is the same: understand the audience, use insight to guide strategy, and create work that is both authentic and effective. I believe the most impactful marketing lives at the intersection of creativity, data, and human connection, and I aim to deliver that in everything I do.

Now & Next: I am excited by opportunities that bring together brand, digital strategy, and audience engagement, whether that is shaping a new market approach, evolving a brand for emerging platforms, or building systems that enable creative teams to work at their best.